November 2, 2025
Webinar Rewatch: Ensuring Data Integrity in Increasingly Challenging Times

Webinar Rewatch: Ensuring Data Integrity in Increasingly Challenging Times


If you missed our recent webinar, presented jointly with our panel partner Quest Mindshare, here is your chance to watch (or rewatch) the presentation on demand: “How Panel Providers, Market Researchers, and Research Clients Can Collaborate to Stop Bad Actors at the Door.”

 

In today’s AI-infiltrated market research landscape, data integrity isn’t just a benchmark—it’s a business imperative. Clients rely on insights that guide critical decisions, and anything less than high-integrity data threatens both the credibility of the research and the outcomes it’s meant to inform.

 

Yet maintaining that integrity is increasingly difficult, thanks in part to the increasing sophistication of artificial intelligence…but only in part. Fraudulent responses—especially from human fraudsters—are more common, more sophisticated, and harder to detect than ever. It is no longer sufficient to clean the data after fieldwork is complete…prevention is now a frontline defense.

 

To that end, The Martec Group and Quest Midshare are working together to address the ongoing data integrity challenge and collaborated on this webinar/panel discussion. We also collaborated on a companion article, “Data Integrity Starts at the Door: How Market Researchers and Panel Providers Are Locking Out Fraud.”

 

Watch Now

To view this registration-required event, simply complete this form to receive access to the complete presentation:

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What You’ll Learn:

The event featured 45 minutes of panel discussion, followed by a 15-minute Q&A.

 

Presenters:

  • Ken Donaven, Partner – The Martec Group
  • Kyle Hope, Director of Partnerships and Supply – Quest Mindshare

 

Agenda:

  • Data Integrity Starts at the Door: Fraud in research is no longer just digital — it’s human. Prevention is the new frontline.

     

  • The Fraud Challenge Today: Bots vs. humans…and humans vs. bots.

     

  • Case Study: Prevention in action, a success story in data integrity and data quality.

     

  • The Future of Fraud Prevention: How to treat AI as both a threat and an ally.

     

  • Q&A:  Live discussion and conversation.

The post Webinar Rewatch: Ensuring Data Integrity in Increasingly Challenging Times appeared first on Martec.

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