With a question mark on where the economy is going and the mood of the nation, trust has become essential in building any long-term partnership. The E-Score Suite helps brands identify partnerships that resonate with skeptical 18-49-year-olds, turning challenges into opportunities. By leveraging our comprehensive data on celebrities, brand characters, and programs, marketers can create authentic connections that build credibility when it’s needed most.
Trusted CPG Brands That Outperform on Trust and Reliability
10 Trusted CPG Brands: The following brands exceed the CPG Brand Average for awareness, appeal, trust, reliability, and safety.
- Chewy’s customer-centric focus creates deep bonds with consumers through 24/7 customer service, personalized recommendations, a seamless shopping experience, and reliable quality. This approach has established Chewy as both a trusted pet care retailer and an attractive partner for brands seeking loyal customers.
Trusted Celebrities Who Resonate with Authenticity and Credibility
10 Trusted Celebrities: The following celebrities exhibit above-average Trustworthiness as well as awareness, appeal, credibility, and authenticity.
- Andy Reid, head coach of the Kansas City Chiefs, exemplifies the ideal brand partner by combining success at the highest level with an authentic and relatable personality. His genuine chemistry with Patrick Mahomes, showcased in State Farm commercials, underscores his ability to connect naturally with audiences.
Trusted Characters That Strengthen Audience Connections
5 Trusted Character IP: The following characters exceed the Character Average for appeal and trust-related attributes (Approachable, Believable, Sincere).
- Buddy the Elf is instantly identifiable from his iconic green and yellow outfit to his quirky personality. He embodies joy, kindness, and nostalgia – qualities that resonate deeply with consumers. As a cultural icon with multi-generational appeal, Buddy is a highly effective and credible character for brand partnerships.
Trusted TV Shows That Capture Viewer Loyalty
10 Trusted TV Shows: The following programs exceed the Program Average for awareness, rating, trust, engagement, and favorability.
Netflix’s The Lincoln Lawyer topped all streaming shows with 8.1 billion minutes viewed in late 2024***. Its engaging courtroom drama and complex protagonist, Mickey Haller, have made it a viewer favorite.
***SOURCE: https://screenrant.com/top-streaming-shows-us-2024-final-third-streaming-charts/
Trust is a vital driver in today’s marketplace. By leveraging E-Score’s comprehensive data on brands, celebrities, characters, and programs, marketers can identify trusted partnerships that resonate with consumers, turning challenges into opportunities for growth and success.
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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.
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What’s Ahead: Discover key celebrity insights in our upcoming Winter Celebrity Report – 2025. Stay tuned for the full report, available for FREE in our next newsletter.
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