Wishing you and your loved ones a wonderful holiday season from all of us at E-Poll Market Research. As we reflect on the past year, we’re excited to share the insights that resonated most with you, our valued readers. Explore the highlights from our powerful research products:
1. Impactful Brand Partnerships with a Creative Flair
Brand partnerships succeed when creativity and strategy align to connect with audiences in memorable ways. Using E-Score Brand, we analyze how collaborations drive engagement and highlight key elements of impactful campaigns. See our analysis here.
2. The E-Score Suite – An Unmatched Gold Mine of Entertainment Data
Entertainment marketing thrives with comprehensive data that spans celebrities, brands, TV shows, and more. Using the E-Score Suite, we provide actionable insights and showcase use cases that help clients make smarter decisions. See them here.
3. Most Impactful Brand Collaborations in 2024
Brand partnerships continue to redefine consumer engagement, with standout collaborations driving attention and measurable impact. Using E-Score Brand, we explore how brands like Louis Vuitton and Heinz have connected with consumers through creative alliances. Check out our findings here.
4. How To Get the Greatest Value Out of Multiple Data Sets
Combining multiple data sets drives smarter decision-making and deeper analysis. The E-Score Suite delivers valuable information without breaking the bank, enhancing your understanding of the entertainment industry. Our products seamlessly integrate with your internal databases. Find out how here.
5. Democrats vs. Republicans: How Does the Political Divide Impact TV, Brands, and Celebrities?
Political polarization continues to shape how we view celebrities, brands, and TV shows. Using E-Score data, we explore how political affiliations impact consumer perceptions and relationships with entertainment figures. Our products provide a deeper understanding of these dynamics. See our analysis here.
6. Millennials Are Turning 40 – What’s Ahead?
Millennials are hitting the big 4-0, and their impact on society, the economy, and culture remains highly influential. Using E-Score data, we explore how their values and priorities are reshaping brand engagement and entertainment trends. Dive into the insights here.
7. Your Guide to TV Newfronts: Unlocking the Power of Data
During the Newfronts, the E-Score Suite was an essential tool for data-driven insights, helping advertisers make informed decisions. E-Score Programs Cable/Streaming goes beyond ratings, offering a deeper look at viewer perceptions and engagement with specific shows. Meanwhile, E-Score Brand provides a comprehensive analysis of streaming platforms, evaluating key KPIs that highlight strengths and areas for improvement. Explore the details here.
8. Which Characters/Mascots Offer Best Partnership Opportunities?
Characters and brand mascots have long been key to successful brand partnerships, driving interest, purchase intent, and fostering lasting consumer connections. Using E-Score Character, we profiled three iconic characters—Bluey, Hello Kitty, and Mrs. Butterworth—assessing their value for brands targeting specific consumer audiences. See our findings here.
9. Old Guard vs. New Guard: Athletes Evolving in the Spotlight
Seasoned athletes and rising stars face new challenges as live sports expand into streaming and social media, with different responses from older and younger viewers. Using E-Score Celebrity, we analyzed athletes at various career stages, highlighting opportunities and challenges based on their appeal, particularly among P 13+. See our analysis here.
10. Unlock New Brand Partnerships with E-Score Music Insights
We’re excited to announce an upgrade to E-Score Music that offers a deeper understanding of music artists’ equity, fan engagement, and brand extension potential. With new measures assessing credibility, iconic status, and artist appeal, it’s easier than ever to identify licensing opportunities and extend brand influence. Check out how our new features can enhance your brand partnerships here.
11. If AI Were a Brand, Would Consumers Buy It?
AI is increasingly integrated into consumer products, yet confusion remains about its role and impact on everyday life. Using E-Score Brand, we explored consumer perceptions of AI and its influence on appeal, uncovering key trends for companies to consider. Learn more here.
12. Will 2024 Be The Peak Year of Brand Collaborations?
As the year kicked off, partnerships continued to drive growth and innovation, offering opportunities to expand reach, enhance brand image, and surprise consumers with unique collaborations. Using E-Score Brand, we explore recent partnerships and demonstrate how the platform can help identify potential partners to maximize impact. See our analysis here.
Stay Tuned!
We look forward to the new year with our newsletter continuing to explore these and many other hot topics that directly impact your business:
- Mindful Escapes: Connecting Mental Health Brands, Apps, and Products with Consumers
- Super Bowl Ad Trends and Insights
- E-Score Celebrity Report
Enjoy your holidays, we will see you back in the office in 2025!
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