Introduction
As anyone involved in running surveys will tell you, designing and executing a successful survey involves thorough planning processes, a solid understanding of your audience, and the application of methods that empower your organization to act on important insights derived from said survey.
When it comes to finding the right respondents for your survey it can be difficult for companies to decide on the best way to weed out unqualified users in order to avoid gathering low quality sample. Organizations may also face challenges with successfully reaching respondents once they’ve identified their target audience.
To learn more about how this process can be made more efficient, Cint’s Molly Movahed sat down with market research experts Pascal Enohnyaket and Ziv Tepman to discuss some of the tried-and-true techniques they’ve learned along the way.
Our report, How to Find the Right Respondents for Your Survey, is available to download now. Here’s a brief run down of some of the topics covered.
Purpose is powerful
It may sound simple, but it is important to bear in mind that when you’re designing a survey, don’t lose sight of who you’re targeting and what your questions aim to achieve.
The experts Cint spoke with for the guide are of the opinion that, regardless of your survey goals, be sure to keep every question related to your overall topic and purpose. The more specific the customer base and audience you’re targeting, the more detailed your survey should be.
Let the right ones in
To find the right audience, remember that some respondents won’t qualify for your survey — and that’s a good thing.
When it comes to running a survey, our contributors explain that you’re intending to draw a specific conclusion from a designated population – meaning you can’t simply ask any respondent to answer your survey and base your data on those insights.
Be selective and segmented when approaching respondents for insights.
Fight respondent fatigue
Creating surveys that are too long can possibly deter potential respondents. After all the work you put into developing a survey and identifying the right audience, the length of your survey can bring you back to square one.
Our contributors suggest keeping your questions short in order to keep your respondents alert and engaged.
Download the report now
Want to delve further into your new go-to guide for respondent recruitment?
Looking to talk more about how to recruit the right respondents? Join the conversation on our LinkedIn page.
