What is a marketplace?
In simple terms, a marketplace — in the context of the market research industry, anyway — is a platform that allows organizations that need market research services to connect with the relevant sample providers.
Think of it as akin to how you might use Uber, either as a customer or a buyer. The difference is, when you come to Cint, you’re on the lookout for insights and data rather than a ride home from a dinner reservation.
As organizations and businesses of all stripes and sizes become increasingly reliant on strategic and timely insights to drive informed decision-making to inform decision making, they’re also looking for simple, quick, and cost-effective solutions, like the Cint Exchange.
Cint Exchange is our marketplace, and it offers our customers unparalleled reach and targeting for buyers and suppliers alike.
Why are marketplaces important for buyers?
Whether you’re looking to conduct political polling ahead of a major election or in need of up-to-date data around consumer behavior and preferences, you need a reliable and affordable marketplace to furnish you with those all-important insights.
Recent findings from a Cint survey show that 62% of market researchers struggle to reach diverse audiences at scale, while 85% cite data quality as a major concern.
Having a solid marketplace behind you assists with this, while solving other pain points and simplifying research processes.
“The Cint Exchange empowers researchers globally to get insights quickly and at scale. Whether a niche or global audience, we can find high-quality respondents with just a few clicks,” says Ben Hogg, Managing Director, Cint Exchange. “Our marketplace was also built with robust features that allow buyers to control their survey spend, ensuring every project delivers a high return on their investment.”
“Our marketplace was also built with robust features that allow buyers to control their survey spend, ensuring every project delivers a high return on their investment.”
Ben Hogg
Managing Director, Cint
Cint operates the world’s largest online research marketplace. Our pioneering approach to programmatic market research technology feeds the world’s curiosity.
The foundation of Cint’s research is the Cint Exchange. It delivers robust, dynamic feasibility estimates, and built-in automation for timely, dynamically-priced research execution.
Connecting market researchers, brands, and ad agencies across the world with access to millions of real people across the globe, the Cint Exchange makes it easy for researchers to get the answers they need, available any time, anywhere.
How does Cint’s marketplace work for buyers?
Now that we’ve outlined the function of a marketplace in the context of the broader market research landscape, let’s look at the Cint Exchange in a bit more detail to better understand the role it plays in Cint’s approach to marketplace technology.
“The Cint Exchange is at the forefront of innovation and empowers researchers to conduct high-quality studies in a way that aligns with their needs.”
Nick Richards
Director of Product, Cint
From Austria to Australia, Cint connects you to millions of voices across 130 countries. Whether you need broad insights or a specific group, our vast network finds the people you need. With Cint, your search for the right audience ends here.
“The Cint Exchange provides simplicity, choice, and trust for researchers,” says Nick Richards, Director of Product at Cint. “The clean, simple, and intuitive interface is crucial for efficiency – buyers can choose from pre-built workflows and templates, reclaim time with automated fieldwork management tools, and receive valuable insights from AI-driven feasibility algorithms – all whilst tapping into the largest choice of suppliers in the industry.”
Richards adds, “The Cint Exchange is at the forefront of innovation and empowers researchers to conduct high-quality studies in a way that aligns with their needs.”
Managing quality concerns
As the world’s largest research marketplace, Cint is successfully taking decisive action against global fraud networks that seek to exploit our platform and the entire online research industry at large.
A combination of proprietary and third-party security powers our ongoing efforts to ensure the highest quality possible. We proactively address survey fraud by investing in a dedicated Trust and Safety team backed by decades of market research industry and engineering expertise.
We are at the forefront of developing automated data integrity checks using complex algorithms and always learning AI to identify and stop auto-generated bot attacks and human fraud at scale.
One of our primary safety resources is the Cint Trust Score, a proprietary machine learning/AI service that proactively predicts when a session may result in a negative reconciliation.
Vigilant and adaptive, it is ready to consume new data signals and adjust to changing patterns and conditions.
The model grades survey participants based on machine learning and artificial intelligence to ensure that potentially fraudulent behavior is flagged promptly, with the survey session in question being terminated with immediate effect.
Discover more
Whether you’re looking for more information on integrating Cint into your systems or want a demo of our solutions, our team is here to guide you every step of the way.
Contact us today to start incorporating Cint into your tech stack and revolutionize the way you conduct market research.
