Finding the perfect celebrity partnership requires a little bit of “gut” and solid data driven research to back it up. That’s why dozens of leading agencies rely on E-Score Celebrity and its database of over 13,500 celebrities to enhance their influencer marketing strategies.
Here are three different E-Score Celebrity data use-cases that our agency clients rely on to make informed decisions and unlock the full potential of celebrity endorsements.
Use-Case #1: Looking for Authentic Influencers? E-Score Delivers Fresh Options
The E-Score Celebrity platform makes it easy to access data on over 400 influencers (from niche to macro) and presents an opportunity for discovery, especially those names you might not have initially considered, yet are highly trusted among your target audience.
Step 1
Select your target demographic to filter the database: For this example, all data is among consumers under 30.
Step 2
Focus on specific metrics to generate a talent pool among the target demographic: Each influencer below exceeds the internet celebrity category average for all 7 of the following metrics (Endorsement Potential, Awareness, Appeal, Authenticity, Trust, Credibility, and Influence).
The talent pool includes mega influencers (MrBeast) along with rising stars (Nick DiGiovanni) for consideration.
Use-Case #2: Find Celebrity ‘Look-Alikes’ Without the A-List Price Tag
The depth of talent and metrics available in the E-Score Celebrity database can help you identify celebrity endorsers who have an A-list profile without the A-list price tag. Below is an example of celebrities with a similar profile to A-list actor Keanu Reeves among P 18-49.
Step 1
Select your target demographic for this celebrity: For this example, all data is among 18-49 consumers.
Step 2
Discover the key attributes that drive Keanu’s appeal: The following are Keanu’s 10 strongest attributes – where he over-indexes the male celebrity average by double-digits.
Step 3
Identify Keanu’s closest celebrity matches based on consumer perceptions: The following 5 celebrities qualify as a good match based on the following:
- Awareness must be at least half the level of Keanu Reeves
- Each celebrity must match Keanu by scoring above the male celebrity average for appeal and his 10 strongest attributes.
Use-Case #3: Align Celebrity Endorsers with Your Brand Values and KPIs
E-Score Celebrity simplifies the process of identifying celebrities that align with your brand’s core values and resonate with your target audience. The example below showcases a talent pool for a cosmetics brand seeking female stars under 30 with a strong social media presence and key attributes. Choosing the right match can create buzz and enhance visibility among young female consumers.
Step 1
Select your target demographic to filter the database: For this example, all data is among women 13-34.
Step 2
Select the metrics and attributes that fit the core brand’s values and resonate with the target demographic: The following female celebrities are under 30 and exceed the female spokesperson average for appeal, social impact score, and 5 key attributes: attractive, confident, cool, stylish, and trend-setter.
E-Score Celebrity equips agencies with the insights needed to make informed, data-driven decisions in their celebrity partnerships. By leveraging these tools, agencies can forge authentic connections and ensure that every collaboration is impactful.
What’s Ahead: Discover key brand insights in our upcoming Fall Brand Report – 2024. Get a snapshot of top trends so far and what to expect for the rest of the year. Stay tuned for the full report, available for FREE in our next newsletter!
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The E-Score Platform
Our E-Score Platform gives you Trends, Endorsement & Fan Scores, Social Media Buzz, NPS and much more based on the product or products. When E-Score products are paired, advertisers, brands and the creative community own a powerful interface allowing them fine-tune their content and campaigns.
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Your suite platform includes the E-Score products below which are designed to work harmoniously to provide the answers marketing, network and advertising executives rely on.
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