We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.
The topics covered in this report showcase the limitless ways
E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Appeal of Brands Rooted in Family Values
- Brand Partners with Passionate Followers
- Finding KPI Matches to Stanley
- The Dynamic Duo of Nike and LEGO
- Sydney Sweeney x Dr. Squatch Make a Splash
A few highlights from the report:
Appeal of Brands Rooted in Family Values
Some brands do more than just sell products—they create a lasting sense of connection, trust, and tradition that resonates across generations.
Using E-Score Brand data, we developed the Family Value Index (FVI) to identify brands that excel in key attributes like being Family-Friendly, Nostalgic, Safe, Trustworthy, Wholesome, offering Good Value, and Reliable. Below are the brands that scored 120+ on the FVI, earning the loyalty of families across generations.
- Hershey’s achieves the highest FVI across three generations—Millennials, Gen X, and Boomers—while Amazon leads among Gen Z consumers.
- For 40 years, Burt’s Bees has been a family staple in personal care, representing quality, natural living, and environmental mindfulness—values that resonate across generations.
The Dynamic Duo of Nike and LEGO
Nike and LEGO’s collaboration brings together two powerhouse brands known for innovation and quality. Nike’s athletic style and trendsetting designs perfectly complement LEGO’s creativity and family appeal, resulting in products that blend playfulness with edge. This partnership has the potential to create cultural touchstones that resonate across generations.
Using E-Score Brand data, we highlighted the strong synergy between Nike and LEGO in key performance indicators and brand value among consumers aged 13-49.
- Dynamic Duo: Nike and LEGO share several KPI strengths, including awareness, appeal, fandom, consideration, halo effect, association, early adoption, and competitive advantage—both brands exceed their respective averages.
- Shared Attribute Strengths: Nike and LEGO align across 9 key attributes, highlighting the partnership’s potential to create products that are both classic and imaginative, appealing to all ages.
Sydney Sweeney x Dr. Squatch Make a Splash
Dr. Squatch and Sydney Sweeney bring a fresh, dynamic twist to men’s grooming, challenging norms, spotlighting natural ingredients, and infusing celebrity appeal. This collaboration taps into Sydney’s influence to reach a younger, more diverse audience, strengthening Dr. Squatch’s identity as the go-to brand for men seeking something new in their grooming routines.
E-Score Celebrity and E-Score Brand highlight the qualities Sydney Sweeney brings to her Dr. Squatch partnership, especially for male consumers aged 18-34.
- Sydney brings a built-in fan base that can elevate a disruptor brand like Dr. Squatch among young men (18-34), with consumer recognition and affinity scores exceeding the average celebrity spokesperson by double digits.
- Sydney enhances Dr. Squatch’s appeal in style and uniqueness—two areas where the brand falls below the Personal Care category average.
Download the full FREE E-Score Brand Report to get more details on these and many other important trends for 2024.
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