October 28, 2025

Category: Market Research

Why Every Research Project Should Begin With the ‘Why’
Market Research

Why Every Research Project Should Begin With the ‘Why’

Every good research project starts long before the first question is written. It starts with intent. The objective. Too often, organizations rush into data collection because “we need new numbers,” “the donor requires an impact report,” or “it’s time for our quarterly customer satisfaction tracker.” The outcome is lots of data, limited insight, and even […]

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Evolving Storage Into The Enterprise Data Foundation
Market Research

Evolving Storage Into The Enterprise Data Foundation

At NetApp Insight 2025, the company continued to deliver on their plan to transforming storage from a passive repository to an active data foundation for the enterprise. This vision reflects a broader industry shift toward infrastructure that not only stores data but orchestrates, governs, and accelerates its use — especially for AI-driven workloads. Many of […]

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Explore the Latest E-Score Celebrity Report Trends
Market Research

Explore the Latest E-Score Celebrity Report Trends

We are pleased to present the E-Score Celebrity Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Celebrity Report. The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on endorsements, talent partnerships, and catching a rising star, including: Which Celebrities Are Riding […]

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Will This aaS Offer Explode on Impact?
Market Research

Will This aaS Offer Explode on Impact?

[wp_tech_share] What to Expect when Signing up for NaaS in the Campus LAN Campus NaaS is poorly defined in the industry, leading to market confusion. In this series of blogs, Siân Morgan explores the differences and similarities of the offers on the market and proposes a set of definitions to help enterprises and vendors speak […]

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Navigating changing beauty standards in China
Market Research

Navigating changing beauty standards in China

Beauty has never been a fixed concept. It evolves with time, culture, and societal transformation. Beauty standards in China have been continuously reshaped by the country’s rapid modernization, global exposure, and shifting social values. As the economy grows and society transforms, so too does the way people define and express beauty. Understanding these changes requires […]

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Rebate From Supplier
Market Research

Rebate From Supplier

Computer Market Research (CMR): The Ultimate Channel Management Compendium PART 1 Table of Contents for Part 1 Introduction to Channel Management The Evolution of Channel Management About Computer Market Research (CMR) CMR’s Founding Story and Early Years CMR’s Mission, Vision, and Values The Importance of Channel Management in Modern Business Key Channel Management Concepts Types […]

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3 Often Overlooked CX Metrics that Make your Program Stronger
Market Research

3 Often Overlooked CX Metrics that Make your Program Stronger

  NPS and CSAT scores are the most commonly used CX metrics – but what if they’re only telling half the story? In reality, there’s no single, definitive, all-encompassing CX metric. Each measure provides insight into subtly different aspects of the customer journey. Incorporating lesser-known metrics into your program can help build a more holistic […]

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How To Find The Best Customer Satisfaction Survey Companies
Market Research

How To Find The Best Customer Satisfaction Survey Companies

2. Focus on Questionnaire Design, Not Just Length Self-Serve:It’s easy to add too many questions. Keep it short (under 10 minutes) and ensure every question has a purpose.➡️ Tip: Test your survey internally first, people often forget how much jargon sneaks in. Avoid double-barrelled questions (“Was the product affordable and easy to use?”). Full-Service:The best […]

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Genetics Affect Whether You Take Surveys – Versta Research
Market Research

Genetics Affect Whether You Take Surveys – Versta Research

Despite having been on the front lines of social research for so many years, interviewing respondents personally and eliciting data through surveys, I still feel somewhat surprised and disbelieving that people really want to participate in research.  But they do.  Sometimes eagerly.  Almost always truthfully.  Surely, my surprise stems from my own reluctance to fill […]

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