Introduction
In today’s rapidly evolving landscape, integrating advanced technology into traditional market research practices is becoming essential for businesses to stay competitive.
As high-quality data becomes increasingly integral for decision making across industries and sectors, anyone working with insights knows that you’re looking for both accuracy and efficiency.
They also know that getting the kind of quality insights you need to drive action in your business can be expensive and time consuming. What if there was a way to get your hands on those insights without apportioning huge chunks of budget or having to wait around for results?
Enter the world of research technology.
Understanding restech
Research technology, or restech, a term coined by Cint’s founder Patrick Comer, is a means of combining technological advances with traditional market research practices to enhance speed, accuracy, and reduce data collection costs.
It’s an approach that leverages automation, optimizes workflows, and improves insights through advanced technologies like AI and machine learning.
Companies adopting restech aim to modernize their market research processes. This can include automating survey deployment, analyzing unstructured data, or integrating tools that provide more precise, actionable insights.
The benefits of using Cint as part of your restech strategy
Cint has been a leader in the restech sector, blending automation with market research methods to improve data collection, enabling businesses to make smarter, faster, and more cost-effective decisions.
Here’s a step-by-step guide on why incorporating Cint’s technology into your research process makes sense.
- Save time: Automating key processes like survey deployment and data collection saves you time and frees you up to focus on other tasks.
- Cut costs: By reducing the need for manual intervention, streamlines your workflow, leading to more efficient and cost-effective research execution. Programmatic research enables you to pay for responses at market rates.
- Enhance data quality: AI-powered fraud detection and data quality tools are baked into the Cint Exchange, giving you increased confidence in the accuracy of your results.
- Gain actionable insights faster: With real-time access to a global network of real people, you can make data-driven decisions faster than ever before.
How does Cint do this?
Here are some ways that Cint has actively integrated restech solutions for the benefit of our customers around the globe.
1. The Cint Exchange: streamlines data collection at scale
The Cint Exchange is the world’s largest online research marketplace, providing access to millions of real people worldwide. It connects researchers directly to survey respondents through a programmatic marketplace that automates and streamlines the fielding and data collection processes to get surveys answered.
Here are a few of the ways the Cint Exchange can help:
- Global reach: Our platform connects you to millions of voices across 130 countries.
- API integration: Our platform has been built API-first, enabling you to integrate the full power of the platform directly into your existing infrastructure and workflows. This allows seamless data collection and survey execution.
- Automation: Our platform offers built-in tools for dynamic feasibility assessments alongside automated project management, ensuring that your research is executed on time and within budget.
2. AI-powered insights and automation
Cint leverages a combination of AI and machine learning to power tools that make conducting research easier, cost you less, and frees you up to focus on other impactful tasks.
Here are some of the ways we have incorporated both AI and machine learning into our Exchange platform:
- Feasibility: A feature within Cint Exchange that allows for the automatic and accurate estimation of the number and cost of completes that can be delivered once your target group launches. A combination of proprietary AI algorithms and machine learning techniques considers the specifics of your target group, and you can select the date and time of your choosing, with the prediction being displayed in real-time.
Other benefits of our feasibility approach include:
- Decrease time to insight: understand the feasibility of your target group instantly and skip the wait for your bid information
- Gain confidence: access a realistic estimate of available completes from your target audience and their cost to help you make informed launch decisions.
- Increase control: easily adjust your target group settings to achieve the optimal feasibility and cost for your target group
- Better budget management: understand the expected cost of your target group in real time whilst ensuring a price that is attractive to suppliers
Automated Fielding: The Cint Exchange Automated Fielding feature helps you to eliminate manual target group optimization tasks and receive the highest quality insights whilst giving you more control over the target group budget. It automatically prevents overfilling, ensuring your target group fills proportionately, optimizing CPI and pacing completes to achieve consistent and balanced responses.
3. Trust Score: Quality and integrity
As an organization, Cint places a strong emphasis on data security and quality.
Our advanced technology tackles fraud before it happens and continues to eliminate fraud throughout the sample workflow. Our dedicated teams across product, engineering and Trust and Safety are laser-focused on adapting to the evolving landscape. Our security measures help buyers confidently source insights from real people.
Trust Score is our proprietary tool that pairs AI and machine learning to prevent fraud before it happens, ensuring that the resulting insights are of the highest quality.
Here are some of the ways that Trust Score makes a difference for our customers:
- Fraud prevention: The Trust Score proactively identifies potential issues with data quality, such as fraudulent respondents, and eliminates them from your datasets.
- Increased confidence in data: By filtering out bad data early on, Cint ensures that the insights you get are accurate, reliable, and trustworthy—empowering you to make informed, data-driven decisions.
4. Flexible solutions to suit your needs
At Cint, we work to ensure that our technology is designed to scale with your business.
As such, we offer both self-service and API integration options and the ability to work directly with Cint’s Managed Service team of experts if you need more tailored, advanced solutions.
Here’s how both offerings can be of assistance when it comes to your surveying needs:
- Self-Service: Manage your research projects independently with intuitive tools and dashboards.
- API: Integrate directly with Cint Exchange to seamlessly create surveys and automatically recruit respondents into your surveys without any manual intervention.
- Managed Services: Work with Cint’s team of professionals who can help you optimize your research strategy, manage complex projects, or fine-tune your insights delivery.
How to integrate Cint into your tech stack
Intrigued by what you’ve read so far, and wondering how best to integrate Cint into your existing tech stack to streamline data gathering, automate workflows, and deliver actionable insights from surveys more efficiently than ever?
1. Set Up API Integrations
Cint’s API-first platform is designed to integrate easily with your existing systems, including CRM, data analytics, and project management tools. By incorporating Cint’s API into your workflow, you can automate survey management, respondent sourcing, and data collection.
Work with your organization’s product and engineering teams to ensure that the Cint Exchange API is integrated into your current systems for seamless data collection and management.
2. Scale with Self-Service or Expert-Led Projects
Cint’s platform allows you to choose the level of involvement you want. If you prefer hands-on control, use the self-service tools to manage your surveys and data collection. Alternatively, Cint’s expert team can provide additional support for more complex projects.
Leverage Cint’s self-service tools for quick, budget-friendly research. For more complex or in-depth studies, partner with Cint’s specialists for expert strategies and insights.
Want to learn more?
If you’re ready to explore how Cint can transform your market research strategy and help you leverage the power of Restech, don’t hesitate to reach out to us. Whether you’re looking for more information on how to integrate Cint into your systems, or want a demo of our solutions, our team is here to guide you every step of the way.
Contact us today to start incorporating Cint into your tech stack and revolutionize the way you conduct market research.
