Wednesday, October 15th at 11:30 a.m. EDT
In today’s AI-infiltrated market research landscape, data integrity isn’t just a benchmark—it’s a business imperative. Clients rely on insights that guide critical decisions, and anything less than high-integrity data threatens both the credibility of the research and the outcomes it’s meant to inform.
Yet maintaining that integrity is increasingly difficult, thanks in part to the increasing sophistication of artificial intelligence…but only in part. Fraudulent responses—especially from human fraudsters—are more common, more sophisticated, and harder to detect than ever. It is no longer sufficient to clean the data after fieldwork is complete…prevention is now a frontline defense.
To that end, The Martec Group and Quest Mindshare are working together to address the ongoing data integrity challenge and have collaborated on an upcoming webinar/panel discussion.
Please join us for a no-cost Webinar:
“How Panel Providers, Market Researchers, and Research Clients Can Collaborate to Stop Bad Actors at the Door”
Remember to register even if you can’t join us live, as all registrants will receive a link to watch the video on demand whenever convenient for them.
What You’ll Learn:
The event will include 45 minutes of panel discussion, followed by a 15-minute Q&A.
Presenters:
- Ken Donaven, Partner – The Martec Group
- Kyle Hope, Director of Partnerships and Supply – Quest Mindshare
Agenda:
- Data Integrity Starts at the Door: Fraud in research is no longer just digital — it’s human. Prevention is the new frontline.
- The Fraud Challenge Today: Bots vs. humans…and humans vs. bots.
- Case Study: Prevention in action, a success story in data integrity and data quality.
- The Future of Fraud Prevention: How to treat AI as both a threat and an ally.
- Q&A: Bring your questions and concerns!
Optional Homework
If you’re interested in coming to the session ultra-prepared, read our collaborative article written by the panel’s presenters: “Data Integrity Starts at the Door: How Market Researchers and Panel Providers Are Locking Out Fraud.”
CLICK HERE TO REGISTER FOR THE OCTOBER 16TH WEBINAR >>
The post Important Webinar: Ensuring Data Integrity in Increasingly Challenging Times appeared first on Martec.
