August 19, 2025
Maximize ROI with E-Score Suite: Enhance Your Brand Strategy

Maximize ROI with E-Score Suite: Enhance Your Brand Strategy

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In a landscape where performance is everything and budgets are limited, E-Score Suite helps you move fastmake the right call, and deliver ROI. Our E-Score Suite helps you win more pitches and drive real impact.

Three data-driven products to boost ROI:

  • Effortless Talent Match: Identify celebrities who truly fit the brand and drive purchase intent – powered by E-Score Celebrity’s database of 14,000+ personalities
  • Innovator Brands: Curiosity fuels trial – draw from E-Score Brand’s database of 3,500+ brands
  • Value-Driven Mascots: Uncover Mascots that build equity without the celebrity price tag – from E-Score Character’s database of nearly 6,000 characters and brand mascots.

Use Celebrity to cut through the clutter for aspirational brands. Every campaign needs a face – only the right one drives purchase.

A graphic displaying the endorsement potential of Michael B. Jordan, categorized as an actor. It includes a comparison of his endorsement potential and lifestyle score against the spokesperson average, highlighting a significant positive increase in both metrics.
  • Top-Tier Lifestyle Ambassador: Brought cultural heat to David Yurman’s 2025 “Chevron” campaign matching its modern luxury vibe.

Use E-Score Brand to pitch the brands that convert. These brands don’t just score high on image – they signal trial-readiness and relevance with younger consumers.

Bar chart comparing Apple with brand average for Future Ready Score and Trial Readiness, highlighting Apple's higher scores in tech category, labeled 'Innovative Brand Spotlight'.
  • Top-tier “Trial Readiness” and future-focused edge make Apple an ideal anchor for innovation-led campaigns.

Use E-Score Character as Mascots do the heavy lifting with powerful imagery without the celebrity price tag.

This mascot outperforms on persuasion and offer clear opportunities for brand extension.

  • M&M’s: They’re colorful, memorable, and persuasive—with strong potential for spin-off content, from TV shows to digital shorts.

For the full list of all celebrities, brands and mascots featured in our survival guide, please connect with our team here.

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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.

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What you missed: The Streaming Sports Playbook. How do the Big 4 leagues stack up in a culture-driven, digital-first world? Using E-Score Brand and E-Score Celebrity data, we evaluated the Big 4 (NFL, NBA, MLB, NHL) across three key pillars – League Pulse (Culture), Brand Partnerships, & Key Athletes. Read more HERE!

What’s Ahead:  Summer highlights! A snapshot of our most popular newsletters thus far.

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