We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the comfort of your own space. Scheduled for 55 minutes each, to save you 5 minutes before your next meeting. Click Here to Sign Up.
Upcoming Events & Details:
Using SPSS for Factor & Cluster Analysis
When: Tuesday, August 5 @ 1:00 PM ET.
Instructor: Julie Worwa
Agenda: Discover how factor & cluster analysis can work individually or together to uncover patterns in survey data—giving you clearer segmentation and sharper insights.
Learning Objective: Upon completion, participants will be able to confidently recommend the use of factor and/or cluster analysis based on research goals, data characteristics, and desired outcomes.
Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: Tool Demo. Please note, participants will need to have SPSS installed to fully participate. You can still follow along, but without SPSS, you won’t be able to run the analyses yourself.
Pricing Surveys That Deliver: The Van Westendorp and Gabor-Granger Methods
When: Thursday, August 28 @ 3:00 PM ET.
Instructor: Jeff McKenna with co-host Emily Bosworth
Agenda: Learn the core principles, strengths, and limitations of two foundational pricing research methods. This session blends theory and practical insight to help you design credible, client-ready pricing studies.
Learning Objective: Upon completion, participants will gain a clear understanding of how to plan and execute Van Westendorp and Gabor-Granger pricing surveys, including when to use each method and how to interpret results with confidence. They’ll also share tips for avoiding common execution pitfalls.
Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: Application.
Top 5 Tips for Cleaning Survey Data
When: Tuesday, September 9 @ 1:00 PM ET.
Instructor: Amy Anderson with co-host Leslie Rich, PhD
Agenda: Cleaning survey data is essential to avoid misleading results. In this session, learn how to spot red flags, apply targeted fixes, and make smart decisions that protect data quality and credibility.
Learning Objective: Upon completion, participants will have practical examples and reasoning for how to review and clean their survey data.
Level: Any—Suitable for all levels.
Format: How-to.
How to Avoid Common Questionnaire Design Errors
When: Thursday, September 25 @ 3:00 PM ET.
Instructor: Marni Martens
Agenda: Ever wonder if your questionnaire has hidden design flaws that skew your results? Learn how to optimize your questionnaire design to ensure your questionnaire is clear, unbiased, and engaging.
Learning Objective: Upon completion, participants will be able to use a step-by-step checklist to diagnose errors and weaknesses in their questionnaire design, craft effective questions that minimize bias and improve respondent engagement, and optimize surveys to enhance data quality, reliability, and actionable insights aligned with research goals.
Level: 1—Ideal for beginners, no prior market research knowledge or experience needed.
Format: How-to.
Meet the Marketers: Delivering Research to Brand Managers and Product Managers
When: Tuesday, October 7 @ 1:00 PM ET.
Instructor: Michelle Legros
Agenda: Do you deliver qual or quant research to product managers and brand managers? Their needs can be very different of other clients and stakeholders. Learn what they really need from research by understanding their job responsibilities and priorities.
Learning Objective: Upon completion, participants will learn about the job responsibilities and customer insight needs of brand and product managers—and how to plan and deliver research that speaks to their priorities. You’ll gain strategies for planning and delivering research that aligns with these roles’ priorities, decision timelines, and language.
Level: Any—Suitable for all levels.
Format: How-to.
AI-Powered Executive Summaries: Tailor, Test, and Choose What Lands
When: Thursday, October 23 @ 3:00 PM ET.
Instructor: Kathryn Korostoff
Agenda: Learn how to use AI to quickly create multiple versions of an executive summary—each with a different structure—so you can test, compare, and deliver the one that truly resonates.
Learning Objective: Upon completion, participants will learn how to use general-purpose AI (ChatGPT, Gemini) to generate multiple executive summary versions, each applying a distinct strategy framework.
Level: Any—Suitable for all levels.
Format: How-to.
