We are pleased to present the E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report.
The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including:
- Partnership Quick Hits
- Brands in Crisis: Victoria’s Secret Gains, Relevance Still Elusive
- How Theaters Stack Up in the Experience Economy
- Brands That Deliver the Most Consumer Value
- Sleeper Brands with Prime Partnership Potential
A few highlights from the report:
How Theaters Stack Up in the Experience Economy
In today’s crowded entertainment landscape, movie theaters are no longer just competing with each other – they’re up against streaming platforms, festivals, and live events for consumer engagement. Using E-Score Brand data, we explore how top theater chains compare to other experience-driven brands across five core experience metrics: Fandom, Entertaining, Brand Loyalty, Relevance, and Competitive Edge.
- Low Awareness, High Fandom: Regal and Cinemark build stronger emotional bonds than many bigger-name experiences.
- Buzzy hits like The Minecraft Movie and Sinners show that theaters aren’t just surviving – they’re shaping the pop culture conversation.
- Regal, Cinemark, and AMC exceed the average on Better Than Competitors – beating the NBA, UFC, Coachella, and Lollapalooza. A prime platform for brands aiming to tap into fandom, buzz, and cultural momentum.
Brands That Deliver the Most Consumer Value
In today’s value-conscious marketplace, consumers are seeking more than just low prices – they’re looking for brands that deliver lasting quality, everyday practicality, and the promise of innovation. Using E-Score Brand data, we identified brands that strike the right balance between cost and consumer confidence. Each brand scores above the average across 5 KPIs: value, appeal, quality, practicality, and new product trial interest.
- e.l.f Cosmetics and Costco both outperform significantly on “Good Value” (e.l.f. Cosmetics: +33, Costco: +29) while also showing strong appeal and new product interest – making them gold standards for delivering cost-quality balance without sacrificing innovation.
- Costco combines great prices, everyday dependability, and strong consumer trust—with shoppers eager to try what’s next. It beats brand averages by double digits across key KPIs, making it a standout in value and loyalty.
- SharkNinja, Samsung, and JBL illustrate that premium categories can still deliver value when backed by strong “High-Quality” scores (SharkNinja: +18, Samsung: +15, JBL: +15) and high trial interest (SharkNinja: +23, Samsung: +20, JBL: +19) – suggesting consumers are willing to invest when they trust the performance.
Sleeper Brands with Prime Partnership Potential
In a fragmented and competitive market, sleeper brands offer high-impact opportunities for marketers seeking innovation, loyalty, and cultural relevance without the premium price tag of big-name partnerships. Using data from E-Score Brand, we identified “Sleeper Brands” as those who exceed benchmarks across five core KPIs despite relatively low awareness: Appeal, Loyalty, Consideration, Competitive Edge, New Product Trial Interest.
- Hip-hop music festival Rolling Loud (Loyalty: +44, Better than competitors: +52, New product trial: +47, Awareness: 13%) combines a loyal fanbase with strong differentiation and innovation interest It’s a prime stage for bold brand experiences, from exclusive drops to immersive, culture-driven activations.
- Pharma brand XEOMIN (New product trial: +52, Awareness: 6%) and digital investment brand Betterment (New product trial: +47, Awareness: 9%) score well above average in consumers’ willingness to try new products or services. These scores suggest a strong runway for product extensions, brand collaborations, and experiential activations.
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What you missed: Nostalgic brands bring a sense of security to consumers during concerning economic times. Find out how long standing brands foster trust with their consumers HERE!
What’s Ahead: Celebrities that have international appeal allows brands to get the most of their money, maximize value, and even hit new markets. See how brands can maximize their marketing strategies utilizing international appeal.
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