Introduction
If you’ve ever been responsible for conducting a survey, you’ll know that survey design can have a big impact on the quality of your results. Asking the right questions in the right way is both an art and a science.
You’re looking to find that all-important sweet spot between respondent engagement, the types of questions you’re asking, and overall survey length.
As with any artistic or scientific endeavour, it isn’t always easy to get things right. That’s why Cint spoke with Patrick Lambert, SVP, Product Strategy & Customer Success at Dig Insights, and InMoment VP Andrew Park to collate a series of strategies and solutions for getting survey design spot on.
Our report, 12 best practices for survey design, is available to download now, but here’s a brief run down of some of the topics covered.
Be goal-oriented
Our experts agree that it’s essential to keep the following questions in mind when you’re planning and designing a survey:
- What are you trying to accomplish?
- How will you use your data to take action?
- What information do you need so you can take that action?
Doing so will help with aligning your questions to your goals.
Keep things short — and sweet
One of the most important things to consider when designing your survey is the length and language you use. It’s all about thinking through how many questions you want to ask, and what format they should take.
Our contributors reveal why keeping a survey relatively brief is a surefire way of keeping respondents engaged in your questionnaire.
Relevancy rules
When designing a survey, it should be kept in mind that, just like you, respondents are busy — they are juggling work, school and personal responsibilities in addition to giving their time and effort to your survey.
Our report contributors discuss how best to ensure your approach to survey design puts the respondent first.
Conclusion
Want to delve further into your new go-to guide for survey design?
Head here to download the guide in full.
Looking to talk more about how to design the best surveys possible? Join the conversation on our LinkedIn page.
