08 Jan 4 Saskatchewan Social Media Trends for 2025
Saskatchewan’s digital environment is constantly evolving. Shifts in consumer behaviour and new social media trends are reshaping how brands connect with their audiences. For businesses in the province, understanding these changes is crucial to staying relevant and engaging effectively.
To help marketers and strategists navigate this landscape, our latest Saskatchewan Social Media and AI Trends Report offers actionable insights and comprehensive data.
This blog showcases key findings from the report, emphasizing trends reshaping the social media landscape in Saskatchewan.
Instagram’s Popularity Among Young Users
Instagram has solidified its position as the favourite platform for Saskatchewan’s 18 to 24-year-olds. This demographic gravitates toward Instagram because it is visually engaging, interactive, and fast-paced.
Unlike older users, who often turn to YouTube for diverse content in Saskatchewan, younger audiences are captivated by Instagram features like Reels and Stories. These tools combine entertainment with engagement, making Instagram particularly appealing.
It is worth noting that Instagram is not the only platform this group uses. Snapchat also enjoys high daily engagement, with 63% of 18 to 24-year-olds using it daily. Its real-time content and dynamic communication features resonate deeply with this audience, underscoring its continued relevance.
Why does this matter for Saskatchewan marketers? This trend highlights a clear preference for visually driven and fleeting content among younger demographics. To reach this group, brands should develop strategies that leverage Instagram and Snapchat’s immersive features, ensuring their messaging aligns with the preferences of these influential consumers.
Local Engagement: A Strong Sense of Community
Local connections remain a powerful force in Saskatchewan’s social media landscape. A remarkable 89% of residents prefer supporting brands that engage with their communities. This demonstrates the value of community-oriented marketing strategies for local businesses.
Interestingly, younger audiences aged 14-17 show a slightly lower emphasis on local engagement, with 67% prioritizing community-focused brands. This group is drawn to the digital world’s expansive opportunities, including global influencers and broader connections. They value authenticity and relatability but often look beyond their immediate surroundings for inspiration.
Why does this matter for Saskatchewan marketers? This divergence suggests that local brands should balance their strategies. While maintaining strong community ties, they should also incorporate global trends and influences. Collaborating with localized influencers or addressing larger cultural conversations can help brands resonate with younger audiences while staying true to their local roots.
AI’s Role in Shaping Trust in Content Creation
Artificial intelligence (AI) is revolutionizing content creation and consumption. Yet, its integration into social media has sparked skepticism among Saskatchewan users. According to our report, 80% of respondents express caution toward AI-generated content.
This skepticism is particularly pronounced among those over 55, concerned about digital content’s authenticity.
Why does this matter for Saskatchewan marketers? Building trust is essential as we enter a new internet era shaped by AI. Brands can address these concerns by being transparent about using AI in content creation. Creating authentic, relatable content while communicating AI’s role can bridge trust gaps and strengthen connections with consumers. Doing so provides an opportunity to stand out in a competitive market.
YouTube: A Platform for All Ages
YouTube continues to dominate as the most widely used platform across Saskatchewan. It serves as a hub for varied content—from tutorials and entertainment to news—catering to all demographics.
Given its broad appeal, YouTube offers a unique opportunity for marketers. Features such as targeted ad placements and content recommendations enable brands to reach specific audiences effectively.
Why does this matter for Saskatchewan marketers? Understanding YouTube’s broad reach allows marketers to craft tailored strategies that resonate with different age groups. Businesses can enhance their content’s impact by leveraging its tools and insights, ensuring they engage audiences meaningfully across the platform.
Gain Comprehensive Insights with the Saskatchewan Social Media and AI Trends Report
Dive deeper into Saskatchewan’s social media trends with our interactive DisplayR dashboard.
This report equips you with essential tools to effectively refine your strategies and connect with your audience.
Discover Key Findings:
- Interactive Dashboard Access: Explore live data and visualizations to identify emerging trends.
- Social Media Usage: Understand platform preferences among different demographics.
- AI and Content Trust: Learn how consumers perceive AI-generated content.
- Local Engagement: Uncover the growing importance of community-focused branding.
Those who purchase the Legacy Subscription will benefit from all previous/past reports done in the Saskatchewan Social Media syndicated series.
Harness these insights to elevate your marketing efforts and secure your brand’s place in Saskatchewan’s evolving digital landscape.
Need more information for your colleagues? Download the brochure here to circulate with your team.
Purchase the full report today to stay ahead in Saskatchewan’s ever-changing social media trends.
Saskatchewan Social Media and AI Trends Report, December 2024, Insightrix Research
